When creating a website, attention to detail is essential to convey a cohesive and professional message. To achieve this, it is essential to develop typographic systems and standardize colors, fonts and logos.

The typographic system is the basis of the website’s visual identity. It involves the careful selection of fonts that reflect the brand’s personality and purpose, ensuring a clear and pleasant read for users. When creating a typographic system, it is important to consider the text hierarchy, defining different styles for headings, subheadings and running text, to highlight important information and guide the user experience in an intuitive way.

In addition, a system for standardizing colors, fonts and logos contributes to the visual consistency of the site. By establishing a cohesive and harmonious color palette, along with a limited selection of fonts and a well-defined visual identity for the logo, we ensure that the site conveys a professional and recognizable image on all its pages and elements. This not only strengthens the brand’s identity, but also improves the site’s usability and accessibility, making it easier for users to navigate and understand.

In short, creating a typographic system and standardizing colors, fonts and logos is essential to the success of a website, providing a consistent and attractive experience for visitors, while reinforcing the brand’s identity and message.